Privacy Policy Yori.info
About this Privacy Policy
I know how important it is for you to understand how I use your data. This Privacy Policy sets out how and why I collect, store, process and share your personal data. I will always be transparent with you about what I do with your personal data.
This Policy also tells you what your rights are in relation to the personal data you give me. If you have any questions about this Privacy Policy or your rights under it please contact me.
1. What personal data do I collect?
The personal data I collect from you directly can include your name and email address, and information you give me when you contact me, or when you engage with my social media platform (for example by tagging me in a post on Facebook). I will also need to collect data such as the delivery address and payment information if you place a purchase order via the website.
I may collect your IP address or other device identifier, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other portable device information.
I may, where I have a lawful basis for doing so, also collect personal data about you from third parties who provide me with additional publicly available information about you.
2. When do I collect your personal data?
When you purchase my book (or other products) or services from me either online or over the phone.
When you access my website. The website also uses cookies; to find out more about the sort of cookies I use and how you can manage them, please read the Cookie Policy.
When you contact me.
When you engage with me on social media (by mentioning/tagging me or by contacting me directly).
3. How do I use your personal data and what are my legal justifications for doing so?
To make my book and other products and services available to you
I use your personal data to inform you about my upcoming book, and to provide you with the information on how to purchase the book once it is available. Also, I will get back to you if you purchase other products or services from me that you requested (i.e. to complete certain tasks, processes, take payment online (where applicable) and deliver your products or services), and to communicate with you regarding those products and services that you purchase from me and to respond to your questions and comments.
I may also use your personal data to measure your opinion of the book, presentations and other products and services, how satisfied you are, and to provide customer service (including answering questions you may have).
The basis on which I collect and process your personal data is that you signed up for a newsletter and completed the registration process, or asked me to add you to the list otherwise.
For administrative and internal business purposes
I may use your personal data for my internal business purposes, such as enhancing my site, improving my services and products and identifying usage trends. I may also use your data to monitor the use of my website and ensure that my website is presented in the most effective and relevant manner for you and your device and setting default options for you;
It is in my legitimate interests as a business to use your personal data in this way. For example, I want to ensure my website is customer friendly and works properly and that my products and services are efficient and of high quality. I also want to make it easy for you to interact with me. Where I rely on my legitimate interests, I will always make sure that I balance these interests against your rights.
To inform you about news relating to the book, including promotional activities and help requests.
I use your personal data to:
inform you about updates on the book writing process, including:
(new) releases,
promotional activities,
upcoming other products,
help requests that I may have.
provide you with marketing material via email.
analyse, once this feature is enabled on my website, how you shop and what you shop for. This may include information on products you have viewed, historical transactions and products you have added to your online basket. This allows me to provide a browsing experience which is relevant to you.
It is in my legitimate interests as a business to use your data in this way and I do this in order to enhance your shopping experience with me. When I send you marketing material via email, I will rely on my legitimate interests as a business, always ensuring that your rights are protected.
For information on this website’s cookie use, please see my Cooking policy.
4. Who do I share your personal data with?
I will never sell any of your personal data to a third party. However, in order for me to promote and provide my book, and other future products and services to you, I share your personal data with third party service providers I trust, as detailed below. Whenever I share your personal data, I put safeguards in place which require these organisations to keep your data safe and to ensure that they do not use your personal data for their own marketing purposes.
Third party service providers
To fulfil orders for products and services
I work with a number of trusted service providers who carry out services on my behalf, including my agent and my publisher. When you purchase products and services from me, the services provided by these organisations includes book marketing, book purchasing, delivery and processing payments. It is in my legitimate interests as a business to work with these service providers since I may not have the capabilities to provide these services myself. In each case, I will ensure that the service provider is only allowed to use your personal data in order to provide the services to me and you, and for no other purpose.
Purchasing information
I may provide a direct purchase or pre-order option on my website, in which case I share your financial information including your credit, debit card or other payment information with third parties to ensure that your payment is safe and that your details are not being used fraudulently.
There may be other scenarios where I am subject to a legal obligation to share or disclose your personal data, such as with law enforcement agencies or public authorities in order to prevent or detect crime, fraud, or fulfil a legal requirement.
Other professional services
I work with carefully selected third parties, such as my website hosting provider, my book agent, the publisher and marketing agencies and advertising partners who assist me in providing you with a positive customer experience. I work with these third parties to place relevant content and advertisements for you on my website, other websites and online media channels and apps. In order to do this, I use pixels and cookies. You can see my Cookie Policy.
Transfer of your personal data outside the EEA
I may need to transfer your personal data outside of the European Economic Area (EEA), for example the USA, in the following circumstances:
Where you have placed a book order which is fulfilled by a bookstore in the USA; or
Where I work with a supplier which processes some of your personal data.
These countries may not have the same data protection laws as the EEA and so your personal data may not be subject to the same protections. However, in such cases, I will make sure that any transfer of your personal data to countries outside the EEA is subject to appropriate safeguards as if it were being processed inside the EEA and under the guiding principles set out in this privacy policy. My website provider SquareSpace for example, is GDPR-compliant itself.
If you would like further information please contact us.
5. Your rights
You have a number of rights relating to your personal information and what happens to it. You are entitled to:
have your data processed in a fair, lawful and transparent way;
be informed about how your personal data is being used, an example being this privacy policy;
access personal data I hold about you;
require me to correct any mistakes in your personal data;
require me to delete personal data concerning you in certain situations where there is no good reason for me to continue to process it;
request that I transfer your personal data to you or another service provider in a simple, structured format;
object at any time to processing of your personal data for direct marketing purposes;
otherwise restrict or temporarily stop my processing of your personal data in certain circumstances.
If you would like to speak to me in relation to any of your rights, please contact me.
6. Changing your preferences
If you no longer wish to be contacted by me about my book, or my other products or services, or for other marketing purposes, you can amend your preferences or unsubscribe by following the unsubscribe link provided in emails you receive from me.
I want to ensure that all the information I have about my customers is factually correct and up to date. If you find that the personal data I have about you is inaccurate or needs updating, then please contact me so that I can correct it.
7. Security and retention of your personal data
Security of your personal data
I take the security of your personal data very seriously. I have implemented various safeguards to keep your data secure. I protect your data by password protection, encryption techniques and if necessary, storing data with providers who take data security seriously. This means your data is protected and only accessible by me, or parties who I ask to carry out work for me.
Retention of your personal data
In broad terms, I will only retain your personal data for as long as is necessary for the purposes described in this Privacy Policy. This means that the retention periods will vary according to the type of the data and the reason that I have the data in the first place.
8. Changes to this Privacy Policy
I may update this Privacy Policy from time to time. If I make significant changes to this policy I will let you know, but please regularly check this policy to ensure you are aware of the most updated version.
This Privacy Policy was last updated on 29th April 2019.